PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.nfinity.com (the “Site”), operated by Nfinity Athletic LLC.

1. Personal Information We Collect

A. Device Information

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we also collect data about the individual web pages or products you view, what websites or search terms referred you, and how you interact with the Site.

We collect Device Information using:

  • Cookies: Data files placed on your device that often include an anonymous unique identifier. Learn more at allaboutcookies.org.
  • Log files: Track actions occurring on the Site, collecting your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site (including Meta Pixel and Google Analytics).

B. Order Information

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

C. Marketing & Communication Data

If you sign up for our newsletter or consent to receiving marketing text messages, we collect your email address, phone number, and interaction history with our communications.

In this Privacy Policy, “Personal Information” refers to Device Information, Order Information, and Marketing Data.
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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.nfinity.com (the “Site”), operated by Nfinity Athletic LLC.

1. Personal Information We Collect

A. Device Information

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we also collect data about the individual web pages or products you view, what websites or search terms referred you, and howwith the Site.

We collect Device Information using:

  • Cookies: Data files placed on your device that often include an anonymous unique Learn more at allaboutcookies.org.
  • Log files: Track actions occurring on the Site, collecting your IP address, browsInternet service provider, referring/exit pag/li>
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site (including Meta Pixel and Google Analytics).

B. Order Information

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

C. Marketing & Communication Data

If you sign up for our newsletter or consent to receiving marketing text messages, we collect your email address, phone number, and interaction history with our communications.

In this Privacy Policy, “Personal Information” refers to Device Information, Order Information, and Marketing Data.

2. How We Use Your Personal Information

We use the information we collect to:

  • Fulfill Orders: Process payments, arrange shipping, and provide invoices and order confirmations.
  • Customer Support & Communic inquiries, send updates, and manage customerservice requests.
  • Fraud Prevention & Risk: Screen orders and IP addresses for potential risk or fraud.
  • Marketing & Advertising: Provide you with targeted advertising, promotional onews about our products (where consistent wit
  • Site Optimization: Generate analytics about how customers browse and interact with the Site to improve user experience and measure marketing campaigns.
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3. Sharing Your Personal Information

We share your Personal Information with third-party service providers to help us operate our business:

  • Shopify: Powers our online store. Read Shopify's Privacy Policy here.
  • Google Analytics: Helps us understand how visitors interact with the Site. Read Google's Privacy Policy here. You can opt out here.
  • Advertising Partners: We share data with networks like Facebook/Meta and Google Ads to serve personalized ads.

Finally, we may share your information to comply with applicable laws and regulations, respond to subpoenas or search warrants, or otherwise protect our rights.

4. Behavioral Advertising & Opt-Outs

We use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you.

To opt out of targeted advertising:

5. Your Rights & Choices

European Economic Area (EEA) & UK Res

If you reside in the EU or UK, you have the following rights regarding your Personal Information under the GDPR:

  • Right of access, correction, or erasure ("Right to be Forgotten")
  • Right to restrict or object to processing
  • Right to data portability
  • Right to withdraw consent at any time

Legal Basis for Processing: We process your information to fulfill contracts (e.g., shipping an order) or to pursue our legitimate business interests lhat your information will be transferredoutside of Europe, including to Canada and the United States.

United States Residents (e.g., California CPRA/CCPA)

If you are a US resident, you may have rights to request access to, correction of, or deletion of your Personal Information. You also have the right to opt out of the "sale" or "sharing" of your personal data for cross-context behavioral advertising.

6. Data Retention

When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information.

7. Minors

The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children.

8. Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our Site’s data collection prh a signal.

9. Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

10. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to exercise your privacy rights, please contact us:

Email: customerservice@nfinity.com

Mail:
Nfinity Athletic LLC
Attn: Privacy Compliance Officer
1440 Dutch Valley Place NE, Suite 2001
Atlanta, GA 30324
United States